The influencer marketing industry in India was valued at over INR 12 billion in 2022. Influencer marketing has become an integral part of any brand's strategies, irrespective of size, geography, and industry. Social media also enables web3 brands to conduct promotions, giveaways, attract new users, and drive traffic to the websites," shares Raisa Kazi, Head of Marketing, Liminal, a wallet infrastructure and custody solutions platform.
Platforms like Twitter, Discord, and Telegram serve as channels for sharing project updates, engaging in conversations, and fostering a strong sense of community. "Web3 brands today are leveraging social media in diverse ways to establish connections with their target audience. While Web3 social media platforms (platforms which are decentralized in nature) are still at their nascent stage, other segment players are happily engaging on the current set of media platforms to bring awareness and create connections with their potential users. And this is certainly not being missed by Web3 brands and players. Hence, social media platforms are a must for brands and companies to interact with and understand their audience.
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